How to start the Lee x Basquiat collaboration by creating a conversation around New York's artistic heritage of the 1980s while asserting an innovative and contemporary dimension?
How to strengthen the brand awareness to an audience of opinion leaders, streetwear enthusiasts, creatives, and Gen Z?
How to transform a collection launch into Credible cultural activation At the crossroads of fashion and art?
Deploy a Three-phase activation plan to foster collaboration in a strong artistic universe.
Organize a Launch event Inspired by the 1980s New York art scene at Paperboy, a renowned concept store for streetwear and creative communities, featuring a vinyl DJ set, live poetry happening with Jean D'Amérique, and a presentation of the collection's pieces.
Set up exclusive dating in a showroom with influencers for product giveaways, then amplify visibility through targeted press outreach to Tier 1 media Fashion and culture (Vogue.fr, Nylon, Konbini, Mad...).
