How to generate visibility and traffic around a photo exhibition open to the general public, while giving a strong human and societal dimension to the Canon brand?
How to associate technological innovation and inclusive engagement in order to’broaden the audience beyond traditional photo and high-tech communities
How to transform an exhibition into media experience capable of reaching lifestyle and general public audiences?
Deploy a strategy Roleplay targeted, combining media teasing and local activation to ensure a strong presence in cultural and general media agendas.
Organize an exclusive opening night party with Canon ambassador photographers to create a Editorial highlights and generate quality media coverage from the opening.
Position the exhibition as a inclusive and accessible experience, reinforcing the link between technological innovation, art, and human engagement.
