IKEA – The planet is our home

CUSTOMER

IKEA

ACTIVATION

Event • Relational influence • Relational media

Pitch

With «Our Planet is Our Home,» IKEA aims to highlight its values, son relationship RSE and its engagements Okay. material German development sustainable by 2030.

 

The goal: raise public awareness to the environmental impact of housing and demonstrate that accessible design, inspiration, and eco-responsible furniture can coexist within a framework of circular economy and carbon neutrality.

Answers

For Paris Design Week, IKEA has imagined a course immersive ephemeral combining artistic scenographies and concrete solutions for more sustainable housing. The event, open to the press, aux influencers then to the Grand public, tangibly translated the values IKEA and its environmental commitment as a major player in mass distribution.

 

Device

 

  • Gain Okay. scene sustainable raw materials (recycled plastic, bamboo, cardboard)
  • Presentation Solutions to reduce the environmental impact of daily life
  • Iconic Furniture Hacks Illustrating the Circular Economy and Second Life for Products
  • Plant-based bistro with meat alternative tasting
  • Creation of contents educational and Inspirational around sustainability

Results

Total participants
0
Journalists and influencers present
0
Posts and stories published during the event
+ 0
Media coverage (L'Obs, Intramuros, Journal des Femmes, L'Internaute...)
0

SEE OTHER SIMILAR ACHIEVEMENTS

IKEA - IKEA+ Fashion Week

Canon - World Unseen

Evian - Mountain of Youth