With its arrival on the French market, Frida had to quickly win the trust of expectant and new mothers.
The challenge was not just to launch the brand, but to create its first recommendation channels among those who influence parents' choices.
We designed a device focused on embodying the brand and facilitating encounters between its founder and recognized influencers in the parenting and lifestyle space.
Individual media sessions with the founder near Parents, Les Maternelles, ELLE, Cosmopolitan and Marie Claire Kids to present Frida's history, vision, and products.
Lunch co-hosted by Julia Restoin Roitfeld and Alexandra Van Houtte, bringing together expectant mothers, new mothers, entrepreneurs, and influential personalities around the founder.
Invitation of profiles such as Maria de la Orden, Ana Girardot, and Mina Soundiram to foster exchanges in an intimate and affinity-based setting.
Seeding iconic brand products among young or expecting mothers who are influencers, including Jeanne Damas and Eugenie Trochu.
Building on recommendations from women identified as credible within their communities, Frida established its first influence networks in France.
