With the launch of its Blanc x Nathan vintage, Mouton Cadet aimed to position the brand in a more lifestyle and creative segment.
The challenge was not just to present a new wine, but to create a territory of expression capable of fostering a dialogue between gastronomy, music, influence, and the art of living.
We have built a device combining media relations, influence, and cultural experiences to anchor the vintage in universes consistent with its positioning.
Collaboration with Alice Roca to imagine a recipe in line with the cuvée, produce dedicated content, and extend the story to its community.
Wine & Music Pairing Evening at the Hôtel des Grands Boulevards in the presence of the family Rothschilds And with a live musical performance by the artist Max Sokolinski, bringing together 15 specialized and lifestyle journalists, as well as 25 food and lifestyle influencers.
Press and Influence Portfolios around the Nathan and Mathilde cuvées, accompanied by accessories inspired by summer tasting moments to anchor the product in a seasonal theme.
Collaboration with @Qistoh around a filmed recipe in sync with the wine, shot at a partner winemaker's estate to strengthen the link between culinary creation and terroir.
The resulting fallout obtained in Le Parisien Week-end and Gala contributed to positioning the cuvée in spheres where culture, gastronomy, and the art of living are discussed as much as wine.
