Upon its arrival in France, Turo faced a double challenge: gaining visibility and explaining a model that was still largely unknown to the general public.
The main obstacle was not the platform's notoriety, but the adoption of Carsharing between individuals, still not deeply ingrained in French mobility habits.
We have built a media relations strategy combining data, thought leadership, and industry news to anchor Turo in the mobility discussions.
Proprietary Data Exploitation to produce high-impact media content around destinations, uses, and consumer trends.
Creation of an exclusive barometer on the relationship of the French to cars and carsharing in order to supply several speaking times throughout the year.
Presence at major industry events such as the FNTV Congress, European Mobility Week, or events related to the rise of electric vehicles.
Antoine Lacharmoise's Positioning as a spokesperson on issues of mobility, responsible consumption, and changing usage patterns in territories.
By combining data, expertise, and current events, Turo has established itself as a recognized player in new mobility.
Publications, among others, in Europe 1, M6, France 2, Paris Match, Les Échos, Groupe Ebra and TF1.
