ECLO

CUSTOMER

ECLO

ACTIVATION

Brand launch

Pitch

With Eclo, a new brand of Clean Beauty, The challenge is to successfully launch DTC by establishing an innovative independent beauty brand driven by values of regeneration and naturalness.

The objective: to amplify the visibility from the Ulule campaign, create a community committed and quickly generate brand awareness with prescribers and the beauty press.

Answers

One strategy of influence and of relationships press was deployed to support every step of the launch.

This strategy has positioned Eclo as a high-potential indie clean beauty brand, driven by an engaged community and a high-performing influencer strategy.

 

Device

  • Interview campaign for the launch and Ulule crowdfunding
  • Product rollout to KOLs and micro-influencer activation for campaign amplification
  • One-on-one meetings with the media to build in-depth statements
  • Organization of a press & influencer event at BHV to embody the brand
  • Mass seeding to over 100 unpaid influencers
  • Affiliate program combining paid and organic collaborations (including Mumday Morning)

 

This approach allowed Eclo to be established as a reference emerging of clean beauty on social media and in the media.

Results

Press releases and 220 social media publications in seeding
0
Media Coverage & Influence in 1 Month (Ulule Campaign)
0
Journalists and influencers present at the event
0
Radio, 3 podcasts, 1 TV segment, + 50 editorial content pieces (interviews and dedicated features)
0
Media Value Equivalent
0 Euro
Revenue through affiliation
+ 0 Euro

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