IKEA X SABINE MARCELIS

CUSTOMER

IKEA

ACTIVATION

Event • Relational influence • Relational media

Pitch

For the international launch of VARMBLIXT, IKEA is collaborating with Dutch designer Sabine Marcelis on a capsule collection that blends Scandinavian design with sculptural lighting.

 

The objective: to create a lifestyle product launch capable of installing the exclusive IKEA x Sabine Marcelis collection as a reference Regarding lighting fixtures trend and collaboration between designers and large retailers.

Answers

A immersive pop-up organized in Paris during Fashion Week, ten days before its release. Set up in a gallery on rue du Louvre, the exhibition premiered the Sabine Marcelis IKEA collection at Grand public, aux journalists and to the influencers.

 

Highlights of the program:

 

  • Festive opening night with Opinion leaders, Media and creators
  • Press interviews with Sabine Marcelis and IKEA spokespersons
  • Day dedicated to journalists and influencers
  • Live musical programming to enhance the dimension Lifestyle

Results

Journalists, influencers, and trendsetters at the opening night
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Journalists at the press day including Milk Deco, Elle Deco, The Socialite Family
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Influencers at the press day including Elsa Muse
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