THE NORTH FACE – STEEP SERIES

For this launch, The North Face is betting on a activation terrain immersive to heart desk Alps, combining extreme experience and privileged access to its sports ambassadors. This experience has reinforced the legitimacy of The North Face Steep Series as the benchmark technical collection for mountain sports and freeride skiing, championed by ambassadors elite and one activation immersive à strong value experiential.

Highlights:

• Invitation to’world premiere of the film Frozen Mind and meeting with athlete Victor De Le Rue
• Day exploration above Lake Annecy with French athletes from the brand
• Presentation technique custom from the Steep Series collection by the Europe Product Team
• Testing complete Okay. conditions real with provided equipment
• Interviews exclusives athletes
• Descent Okay. Paragliding for total immersion in a mountain environment

This device concretely demonstrated the performance and innovation of this premium outdoor collection.