With Stadium, IZIPIZI was entering a new phase of its brand development.
The question was no longer just about making its products known, but about building affinity with a younger generation that is more sensitive to the cultural references shaping today's trends.
We envisioned a launch inspired by football culture and the codes that give it resonance far beyond the sport today.
Privatization of the Pickle, iconic Parisian venue, to host the collection launch alongside Grintaway, respected figure in football culture.
Personalized message for D-1 of vintage jerseys found on Leboncoin, flocked with each guest's name and accompanied by a pair of Stadium sunglasses for a selection of influencers, journalists, and tastemakers.
Foosball tournament and scenography inspired by grandstands to bring the collection's universe to life in a setting consistent with its positioning.
Media relations with fashion and lifestyle editors to extend the visibility of the operation beyond the event.
By combining football culture, influence, and brand experience, IZIPIZI has given Stadium an expression capable of reaching a new generation while remaining true to its DNA.
