How to accompany the new positioning from IZIPIZI and capture the attention of a Gen Z generation looking for strong cultural experiences?
How to evolve a brand from a functional image to a desirable brand, capable of creating engagement and emotional attachment?
How to translate the energy of sports and the stands into a urban activation rooted in Parisian customs?
Imagine event activation inspired by football culture and the codes of PMU bars, which are the everyday stadiums for Parisians.
Organize a immersive launch around a foosball tournament at Le Cornichon, hosted by KOL Grintaway, to bring together influencers, media, and cool kids around the Stadium collection.
Create a exclusive experience thanks to personalized invitations and a RP device Targeted to amplify the fashion and lifestyle visibility of the collection with Tier 1 and 2 media.
