In Europe, Havaianas faced a perception challenge: how could it move beyond its historical territory to gain legitimacy among urban fashion opinion leaders?
The challenge was not just to be visible at major Parisian events, but to integrate into the ecosystems that help shape trends.
We have deployed a European strategy combining influence, media relations, and event presence to anchor the brand among the most influential players in contemporary fashion.
European Ambassador Program with Léna Mahfouf, Tina Kunakey, Iris Law, Ginevra Mavilla and Badkidhq, selected for their influence in the fashion and lifestyle universes.
Street style activation during Paris Fashion Week with Leia Sfez, I Love Everything About You, Jo.rdan, Symbiosity and Marc Forne in order to naturally incorporate the brand into urban fashion codes.
Event «Free Your Mind and Your Sole», co-organized with Stylenotcom and Saveria Mendella, bringing together 160 international guests from the creative, fashion, and cultural industries.
Media relations and targeted outreach, supplemented by a partnership with Vogue.com to increase the visibility of the device at a European level.
Havaianas has solidified its place within European fashion and lifestyle scenes.
