How to transform the Oatly Soft Serve pop-up into a cultural and lifestyle meeting capable of generating visibility Continue for five weeks?
How to create a RP device and influence capable of renewing public interest each week around collaborations Exclusives?
How to bring out a brand experience strong How to permanently install Oatly in the Parisian food and lifestyle scene?
Deploy a RP and influencer activation strategy structured around an evolving experiential pop-up, with a new collaboration every week.
Orchestrate a strong opening mixing events, content creators, and media exclusives to kickstart the conversation from launch.
Create a continuous editorial rhythm thanks to weekly micro-openings, social-first content and a selection of lifestyle, food, and culture influencers to amplify the visibility of the venue and collaborations.
