How to support the launch of the Renault 5 E-Tech Electric by creating an experience that goes beyond the traditional automotive framework?
How to make Maison5 a Cultural and experiential place Attractive, capable of generating desirability, conversations, and visibility with the media, influencers, and lifestyle audiences?
How to install the brand in a contemporary dynamic, between innovation, culture, and urban uses?
Deploy a Global activation strategy Combine media relations, influencer marketing, and immersive events around Maison5.
Turn the place into living brand expression platform, with programming capable of attracting diverse profiles and multiplying editorial and social touchpoints.
Create a coherent narration around the launch to extend the experience beyond the physical location and generate a media coverage durable.
