On the occasion of its 171 years, Aigle faced a question that few brands encounter: how to continue to foster contemporary creation when one already possesses such a rich heritage?
The challenge was not only to highlight their French know-how, but also to demonstrate that their heritage could still inspire contemporary fashion, design, and culture.
We have built a device combining media relations, influence, and creation around an anniversary capsule collection bringing together eight French talents and brands invited to reimagine Aigle's iconic boot.
Curated by Sarah Andelman, with participation from Jean Jullien, Études Studio, Loïc Prigent, Lacoste, the Château de Versailles, Bic, Lou Doillon, and India Mahdavi.
Presentation of the collection at the Palais Galliera during Men's Fashion Week to place the project within a fashion and cultural environment.
Seeding program with around a hundred content creators and personalities, including Léna Mahfouf, François Civil, Alice Moitié, and Helena Soubeyrand.
Factory tour for journalists to link contemporary creation and French know-how.
Exclusive content created with MAD, Milk Décoration, Harper's Bazaar, Madame Figaro, Gala and Marie Claire to extend the visibility of the campaign.
By bringing together creators, media, and influencers around its iconic boot, Aigle demonstrated that its heritage can continue to fuel contemporary creation.
