LAUNCH

CUSTOMER

OUR PLACE

ACTIVATION

Event Management • Media Relations • Influencer Marketing

Pitch

Still little known in France, Our Place entered an already crowded market with a clear objective: to quickly gain credibility with the media, content creators, and food and lifestyle influencers.

 

Already well-established in the United States, the brand had to find its place in a world where consumer habits and cultural references are different.

 

The challenge was not only to make the products known, but to create the conditions for their adoption.

Answers

We have built a device combining media relations, influence, and events for Integrate the brand into French food and lifestyle conversations.

 

Main activations:

  • Organizing two dinners bringing together journalists, chefs, and content creators before the launch.
  • Media appearances focusing on the brand, its innovations, and the journey of its founder, Shiza Shahid.
  • Seeding program with about a hundred food, lifestyle, and cooking influencers.
  • Pop-up within the Merci concept store during the holiday season.

 

By combining product experience, influence, and media relations, Our Place gained visibility with the right people even before its public launch.

Results

Exclusive Dinners
0
KOL guests
0
Interviews obtained
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Press coverage
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Social media publications
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Publications, among others, in ELLE, Le Figaro, Les Échos, Vogue and BEAU Magazine.

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