On the occasion of the fifth anniversary of Juicy Bomb, essence sought to strengthen the visibility of its flagship collection in the French market while bringing its signature to life «Make beauty fun».
The challenge was not just to celebrate a product anniversary, but to bring together influencers, journalists, and ambassadors for an event capable of generating content, engagement, and brand affinity.
We imagined a Summer Party fully designed around the Juicy Bomb universe and the campaign «What's your Juicy?».
Pool party birthday bringing together influencers, journalists, and ambassadors in an environment designed to foster exchanges and content creation.
Juicy Bomb universe staging through buoy shapes resembling lip gloss, giant product formats, and scenography that adopts the pop codes of the campaign.
Beauty experience hosted by makeup artists, allowing guests to discover and test products.
Participatory animations with DJ sets, charm-making workshops, and fouta personalization to extend the experience throughout the event.
By bringing together media, influencers, and ambassadors in a universe faithful to its DNA, Essence transformed a brand highlight into content widely shared by its community.
Publications, among others, in SHE, Marie Claire, L'Officiel, Vogue and Madame Figaro.
