EPICERY - BRAND LAUNCH

CUSTOMER

Grocery store

ACTIVATION

Brand Launch • Media Relations

Pitch

For its launch, Epicery, a retail startup local food delivery, wants to emerge against the food delivery giants by highlighting a model based on the Circuit Court and the neighborhood shopkeepers.

 

The goal: to establish this new offer as a Durable and high-quality alternative, via a strategy Roleplay economic solid supporting him go-to-market.

Answers

One mechanics press progressive was deployed to legitimize the startup before winning over the general public. These press coverage positioned Epicery as a credible solution for the delivery of short-circuit fresh products, in the face of dominant market platforms.

 

Device

 

  • Phase BtoB: Credibility with media economic and trade
  • Negotiating an sneak preview with Le Figaro Economy the day of the official launch
  • One-to-few with the professional press (LSA, La Tribune, L'Usine Digitale, E-commerce Mag...)
  • One-on-one interviews with spokesperson ventilation according to the media (BFM Business, Les Échos, Europe 1...)
  • Phase B2C: Public release of a press release after the initial corporate fallout

 

This strategy has allowed Epicery to establish itself as actor innovative from local food delivery.

Results

Interviews and 5 radio segments
0
Press coverage across all media, and coverage in the trade, business, startup, and general press
0

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