With the opening of its first Parisian store, Ekosport entered a market where outdoor players already benefited from high visibility among practitioners.
The challenge was not just to announce a new address, but to establish ourselves among the sector's leading brands for the media, content creators, and the Parisian outdoor community.
We built a device combining media relations, influence, and events to establish the brand in conversations from its arrival in Paris.
Pre-campaign interviews with media such as Fashion Network, LSA, BFM TV, Le Monde and Capital to present Ekosport's vision before opening.
Paid influencer program mobilizing sports and lifestyle profiles to reach complementary and affiliated communities.
VIP Inauguration Party bringing together journalists, influencers, and outdoor industry opinion leaders for the discovery of the new store.
Media follow-ups post-launch intended to extend the visibility of the operation well beyond the inauguration day.
By combining media visibility, content creator recommendations, and on-site experience, Ekosport transformed a store opening into a genuine brand statement.
