As the Paris 2024 Olympic Games approach, Arena had a rare asset: 13 European athletes qualified for the competition.
One central question remained: how to turn this privileged access into a media opportunity while Rule 40 strictly regulated the communication of brands that were not official partners of the Games?
We have designed a device that allows media to access Arena athletes in a framework compatible with the regulatory constraints of the Olympic period.
Organization of a day of meetings bringing together 30 French and European media outlets with the brand's athletes.
Individual interviews with athletes in order to foster in-depth discussions before the start of the competition.
Speeches by the Deputy CEO of Arena to shed light on the brand and its historic commitment to high-level swimming.
By giving the media direct access to athletes, Arena created a highlight before the Games.
Publications in Le Point, Le Parisien, L'Équipe, M6, and Paris Match, among others.
