The agency supports spirits houses, artisanal distillers, and premium brands in their PR, influencer, and event strategies.
We master the constraints of the Evin law and build creative solutions that highlight know-how without betraying it.
From top whiskey brands to niche gins, we orchestrate brand communications that create desire and depth in storytelling.
Tasting is not an end in itself: it's the starting point of a story. Whether it's a launch, an opening, or a cultural activation,
Zmirov transforms every spirited moment into a memorable experience, with the right media, the right influencers, and the right level of demand.
We build customized public relations strategies for brands with a story to tell. Whether it's revitalizing an existing product line, establishing a new positioning, or reaching new media outlets, our approach combines storytelling, industry expertise, and a deep understanding of editorial teams. We collaborate with lifestyle, food, and culture journalists who build a brand's long-term reputation, creating amplification initiatives that match the ambition of the brands we support.
A successful launch is prepared in advance. We structure each opening into several phases: exclusive preview for priority media, press launch evening with tasting, influencer activation with key creators. Each event is designed as a centerpiece of the visibility strategy, with content produced on-site (photo, video, social media) to maximize impact well beyond the big day. Result: openings that resonate in the media, but also in culture.
Spirit communications cannot be improvised. The agency masters the regulatory issues related to the Evin law and the codes of responsible promotion. We design compliant systems without ever sacrificing creativity: product placements, brand sagas, expert masterclasses, collaborations with chefs and pastry chefs. Each activation is designed to combine regulatory compliance with a strong cultural impact, with constant attention to the long-term image of the brands we represent.
Volvic
a little bit of fun
BADOIT
Chez Mama Sacko & Fils
Barilla
influencer activation
20 years of PR, influence, and creativity serving brands that matter.
