- Promote AllTrails application and AllTrails Plus
- Leverage awareness to target new users already nature lovers
- Create long-term recurring branded content
OBJECTIVES
ACTION PLAN
Idea
Orchestrate the very first AllTrails ambassador campaign in France with En Route Mathilde, a hybrid urban/outdoor profile, novice.
Strategy
- 3 month trial collaboration as test and learn
- 1 post, stories and newsletter mention per month
- Promo code 30% reduction for her followers
RESULTS
- 7 contents
- 14 063 total interactions
- 3,75% campaign engagement rate
- 29,9K € EMV