ELLESSE

• Set up an influence campaign by placing the brand on K celebrity and K artists: ANGÈLE & SOPRANO
• One to one stylists meetings in the showroom
• Choice of pieces to create a tailor made wardrobe
• Sending products
• Build loyalty towards both artists during the season thanks to regular endorsements

ANGELE

• Product placement: 1 total look on the artist in November 2019 during her Paris Zenith performence.
• Posts on the artist’s Instagram account with an audience of 2.4M / ER: 8.86%
• 6 posts with an average of 285,000 likes
• 1 IGTV post with 1,292,417 views
• Several reposts of her IG posts by her followers
• Coverage of the concert images through the online media

SOPRANO

• Product placement : 1 total look on the artist in June 2019 for his videoclip “LE COACH”
• Posts on the artist’s Instagram account with an audience of 1.7M / ER: 1.87%
• 3 posts with an average of 145,000 views / 42,000 likes
• 1 post on his Youtube account (646K) with 119,461,910 views
• Several reposts of his IG posts by his followers
• Coverage of the concert images through the online media