Position the brand as a key player of make-up industry
BEAUTY - HEALTHY
Influencer relations• Media relations
MORPHE – ARRIVAL IN THE FRENCH MARKET
CHALLENGE
ACTION PLAN
- Strategy : 80% digital strategy to work on the recommendation and strong awareness in a very short time (Instagram & Youtube) from make-up artists and beauty influencers
- Concept : over the year creating the French #morphebabe squad by identifying the most engaged influencers
- Mechanic : massive seeding with an « avant-première » for 10 VIP influencers (1 seeding per month – 50 persons)
- 20% press to educate, explain the positioning (women press)
- Avant-première with one digital media : ELLE BEAUTY GANG – video with Morphe make-up artist and one French influencer
- Brand press release + 2 Product press releases
RESULTS
- 375 instagram posts / 736 instastories / 17 video youtube – Reach : 76 millions – Interaction 2,6 millions – EMV : 3,4 millions
- 28 press coverage, Media value : 160 000 euros
