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MOBILITY


Influencer relations Media relations

RETROMOBILE 2020

CHALLENGE

  • Expand Retromobile to a younger target
  • Engage communities of car lovers while reflecting the diversity of the Retromobile offer
  • Generate on-site traffic and pre-sale ticketing

ACTION PLAN

  • Crew of 22 influencers – unpaid, different profiles
  • Two strategies: 18 micro influencers and 4 « VIP » macro influencers including @joeystar_r_dah_punkfunkhero , 436 511 followers / @alexsmolik, 154 305 followers /@kevinvanc, 128 156 followers
  • Game mechanics contest to make their community win one or more entries to the show
  • Sending of Retromobile goodies upstream to tease and generate publications outside the «deal»

RESULTS

  • 306 posts and stories (including 122 instagram posts) on 4 social medias (instagram, twitter, facebook, youtube)
  • Space purchase equivalent of 350,000 euros
  • Highly effective engagement rates during the campaign up to +220%.
  • A real sounding board around the show, with more than 100,000 interactions including 2,500 comments
  • Efficient mechanics: +3000 subscribers to the @retromobile_paris account during the campaign