–Amplify the launch of Blédina snack innovations with journalists and influencers
–Affirm brand messages: expertise, innovation, nutritional benefits of products
–Capitalize on Blédina spokespeople: dietician and nutritionist specialized in pediatrics.
Step 1:
-Raising journalists’ awareness via a dedicated digital press release + targeted portage to 30 core-target journalists.
-Negotiation of interviews and media briefs to generate in-depth stories.
Step 2:
Amplification of influence on the theme: “making baby wait before feeding” with :
-Portage sent to 20 influencers with playful assets (placemat with Blédina snack shapes, gourd, plate..)
-Creation of paid content with 4 influencers including @giuseppacrl 1.7M subscribers.
PR: 46 articles – Audience: 41M – EMV: 112k€
5 interviews (20 Minutes, Magic Maman…)
INFLUENCE: 24 profiles activated – 38 contents
Audience: 3M – Impressions: 2,8M – Interactions: 16k – EMV: 135k€
