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SPORT - FORM


Event Influencer relations Media relations

THE NORTH FACE – FROZEN MIND

CHALLENGE

FROZEN MIND MOVIE LAUNCH X VICTOR DE LE RUE

How to create awareness around the launch of the movie FROZEN by Victor De Le Rue and generate coverage in French media and social media channels

ACTION PLAN

  • Dedicated press release in front of the official launch with a private link to view the movie
  • Have the athlete come to Paris for an interview campaign
  • Organization of a speaker serie event in Le Panthéon movie theatre in partnership with AU VIEUX CAMPER, including :
    • Two movies broadcasts
    • A prestigious host to introduce the evening : France Pierron from L’EQUIPE TV
    • 3 athletes attending and answering to open questions sessions
    • A gift contest to win The North Face products
    • A showroom displaying Steep Series products worn in the movies
    • An unexpected and playful base camp photocall
    • Food & drinks for all guests
    • Guests : Key retail partners, mountain sports, culture, fashion and news press / influencers, friends and family from The North Face

RESULTS

  • 400 attendings to the night event
  • 8 athletes interviews including : RMC SPORT TV, AFP, GEO, ATHLETICA…
  • 120 stories and posts journalists / media social media channels
  • 37 dedicated pieces of coverage dedicated to THE NORTH FACE, Victor De Le Rue and FROZEN MIND