- Raise awareness of the new “Wasa Sensation” product range.
- Rejuvenate the target audience by reaching 25–45-year-olds.
OBJECTIVES
ACTION PLAN
Idea
Leverage humor—a well-known emotional driver for younger generations—to increase visibility and sharing.
360° Strategy
- Paid campaign: 5 food influencers reimagined Wasa Sensation through humorous, authentic, and offbeat recipe content
- Content repurposing across Instagram and TikTok to reach the target audience
- Sponsored social ads to amplify content and boost brand visibility
RESULTS
- 5 influencers
- 919K impressions
- 2.2M Reach
- 106K € EMV