On the occasion of the launch of Venus, Nina Ricci sought to reach active, urban, opinion-making women in environments consistent with the perfume's universe.
The challenge was not only to gain visibility but also to resonate the brand's values of femininity and self-love in places frequented daily by its target audience.
We have deployed an infiltration strategy within premium women's sports studios, selected for their proximity to Venus's codes and values.
Partner studios selection recognized for their lifestyle appeal and affinity with the brand's universe.
Scented perfumes and body lotions with a visible presence of the products in spaces frequented by female members.
Social media amplification of studios to extend the experience with an already engaged and particularly aligned audience.
By investing in premium sports studios frequented by its target audience, Venus gained visibility in a context consistent with its brand positioning.
