For its launch, APOTICARI had to emerge in an already highly competitive skincare market while asserting a brand territory rooted in its history, its formulas, and the voice of its co-founder.
The challenge was not only to make a new brand known, but to establish a vision of care driven by its history, its territory, and the personality of its co-founder, Elsa.
We have designed a media and influencer relations device intended to introduce the brand, its formulas, and its distinguishing beliefs.
Press Kit Creation to structure the brand narrative and give journalists the keys to understanding the APOTICARI universe.
Targeted portages with the media and content creators most aligned with the beauty, well-being, and lifestyle universes.
One-on-one interview organization between Elsa and key media outlets to embody the project through its founder.
Highlighting the brand's history, about its ingredients and its vision of premium French skincare to inform press and influencer communications.
Media relations, influence, and the founder's public speaking have established the brand around a coherent narrative that goes far beyond a simple product launch.
Publications, among others, in SHE, Marie Claire, L'Officiel, Vogue and Madame Figaro.
