As the Paris 2024 Olympic Games approach, Canon had a rare asset with Ben Thouard, the only accredited photographer in the water to cover the events.
The question was how to transform this news into a high-value brand statement, while demonstrating the expertise of its ambassador program and technologies.
We have built a media relations device around the journey of Ben Thouard in order to connect athletic performance, photography, and innovation.
Targeted Interview Campaign with mainstream, lifestyle, and specialized photography media to share its unique approach to imagery.
Valuing its exceptional accreditation for Paris 2024 to create an immediately identifiable editorial angle.
Spotlight on the Canon Ambassador Program through a narrative embodied in Olympic current events.
Deciphering shooting conditions to concretely illustrate the performance of equipment used in particularly demanding environments.
Amplification in France and internationally thanks to the fallout generated around this news.
By putting people before technology, Canon has given new visibility to its photographic expertise.
