With Heston 120, Marshall entered the soundbar market, a territory where technological credibility is as important as brand recognition.
The question was how to transfer Marshall's audio heritage to the home cinema universe, while appealing to specialized media, tech enthusiasts, and design aficionados.
We have created a device combining media relations, events, and influencer marketing to introduce the soundbar in contexts directly linked to the brand's DNA.
Press trip to Stockholm bringing together tech journalists to discover Heston 120 in a music studio and understand the audio vision driven by Marshall.
Launch lunch in Paris aimed at lifestyle media to broaden the discourse beyond just technological universes.
Product Testing Program with tech and lifestyle editors to encourage in-depth feedback.
Targeted editorial placements in order to anchor Marshall's legitimacy in this new market segment.
Activation with two YouTubers specializing in audio and tech to complete the offering for a particularly influential audience.
By combining audio expertise, product experience, and musical culture, Marshall has successfully established its first soundbar in a category where credibility cannot be decreed.
