TCL was evolving its positioning towards more premium and lifestyle territories.
The subject was no longer solely about presenting products, but about building a brand experience capable of revealing its entire ecosystem beyond just technological performance.
We imagined the Greatness Lab, an immersive experience designed to showcase TCL's innovations through a more editorial and engaging journey.
Creation of a proprietary event concept associating innovation, design, and brand experience around the territory of Greatness.
Daily format designed to adapt to journalists' constraints and facilitate appointment scheduling.
TCL product ecosystem mise en scène within a journey to discover technologies in real-world usage contexts.
Set design work in a Parisian gallery in order to get out of the usual codes of tech product launches.
Production of content dedicated to tech YouTubers to extend the experience with their communities.
By transforming a product launch into a brand experience, TCL has increased the visibility of its innovations while supporting its premium ambitions.
