Leboncoin - Leboncrew

CUSTOMER

Leboncoin

ACTIVATION

Brand Content • Influencer Relations • Relations Media

Pitch

With #leboncrew, leboncoin deploys a campaign social media in the long term to establish itself as the go-to second-hand marketplace for fashion, decor, and travel.

 

The goal: to build a community engaged around the platform thanks to a strategy of influence Social founded on the storytelling user and the creation of UGC (User Generated Content).

Answers

The brand has formed a team of ambassadors with complementary backgrounds (decor, food, kids...), embodying the different verticals of the site and promoting lasting organic brand awareness. This strategy User-Generated Content allowed the installation of LeBonCoin as a platform Lifestyle unavoidable German the second main, carried by a community active and credible on networks social.

 

Device

  • Activation 5 creators German content over 12 months
  • Publications monthly aligned with key events (Christmas, back to school, New Year's resolutions, brand anniversary...)
  • Share of experiences personal buying and selling on the platform
  • Continuous content creation authentic and inspirational
  • Activations relational to strengthen the bond between the brand and its ambassadors

 

This approach made it possible to transform the influencers as true proponents of the circular economy in everyday life.

Results

Influencers activated each month for 1 year
0
Instagram posts and stories published
0
The reach onto the countryside
+ 0 M
Earned Media Value for the campaign
0 €

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