LEBONCOIN – A ROOM OF YOUR OWN

CUSTOMER

Leboncoin

ACTIVATION

Event • Relational influence • Relational media

Pitch

With «A Room of One's Own,» leboncoin aims to strengthen the consideration German the brand with Leaders opinion and to establish itself as a Destination Lifestyle German reference for the circular economy.

 

The objective: to demonstrate that second-hand items can inspire interior design, home customization, and home well-being, transforming each living space into an intimate and unique environment.

Answers

The device relies on the curation of secondhand items by three influential personalities complementary universe issues: fashion, design, and lifestyle, including Sophie Fontanel, strengthening the association between lifestyle influencer and sustainable decoration.

 

Highlights:

 

  • Selection favorite items to furnish a personal space with second-hand finds
  • Creation of a pop-up store «A Space of Your Own» on leboncoin
  • Solidarity partnership with the MaMaMa association (100 % of profits donated)
  • Content production Premium editorials: shootings, portraits, videos, discussions on reuse
  • Amplification social media via the ambassadors, the MAD media, and a dedicated press kit

 

This activation allowed leboncoin to be positioned as a Inspiring decoration actor second main and responsible lifestyle.

Results

Impressions
0 K
people affected
0 K
Total audience
0 M
Press coverage (Milk Decoration, Elle Decoration, L'Officiel, Stylist...)
0
Reels, 1 Instagram post, 57 stories, and 3 TikToks published
0
Donated to the MaMaMa association
0 €

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