How to value the AIGLE's historical know-how and Made in France on the occasion of the brand's 170+1 years?
How to strengthen the Eagle Mode Positioning through an ultra-exclusive and desirable anniversary capsule collection?
How to create a activation capable of connecting heritage, contemporary creation, and visibility during the Paris Fashion Week Men's ?
Design a Birthday capsule collection bringing together eight French talents and brands, orchestrated by curator Sarah Andelman, around the reinterpretation of the iconic AIGLE boot made in Ingrandes-sur-Vienne.
To organize exclusive revelation as a presentation cocktail at the Palais Galliera during Paris Fashion Week Men, with a targeted cast of journalists, buyers, Key Opinion Leaders and VIPs.
Deploy a amplification strategy mixing seeding, appointment influencers Tier 1, paid media activations and organic public relations, with exclusive content on the making-of and interviews with the participating talent.
