LEBONCOIN – 15TH ANNIVERSARY AD CAMPAIGN

CUSTOMER

Leboncoin

ACTIVATION

Relationship influence • Relationship media

Pitch

For its 15th anniversary, leboncoin is launching a TV campaign starring Catherine Deneuve, with the ambition of turning this brand anniversary into a real talking point. RP lifestyle.

 

The stakes: to publicize One brand popular content while recalling the platform's pioneering role in the circular economy, the culture of second-hand shopping, and its status as an observatory of French consumer habits.

Answers

A device event planning An editorial was orchestrated around the advertising film «15 Years of Good News,» playing on nostalgia, surprise, and community mobilization. This PR activation strengthened LeBonCoin's image as a key player in the circular economy and the culture of donating and buying second-hand items, while also permanently establishing the «LeBonCoin 15» anniversary in the media landscape.

 

Highlights:

 

  • Portage creative 5 days out to journalists and opinion leaders: a viral box containing a ceramic chicken found on Leboncoin, chocolate eggs, and teasing about the brand ambassador.
  • Official revelation by Catherine Deneuve via press release German press
  • Exclusivity major in Mr. The World tracing the platform's history
  • Partnership influence with Peggy Frey revealing the behind-the-scenes of the film
  • Activation German the community « Friends & Family » by the brand on Instagram.

 

This device made it possible to transform the anniversary celebration into event media, generating conversations around the platform and requests viral like «Le Bon Coin chickens».

Results

Online and offline fallout
0
Pages in M Le Monde
0
The reach onto the countryside
+ 0 M
Full page in Madame Figaro
0
Instagram posts by people close to the brand
0

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