To affirm its repositioning as a trendy lingerie brand in the Next Z, Undiz launches a capsule collection Aya Nakamura x Undiz, collaboration mode x music embodied by one of the major figures of pop culture.
The challenge: install this co-branding like a event mode and influence, while accompanying the brand's arrival at Galeries Lafayette Haussmann.
The press and influencer strategy was rolled out in several phases to maximize desirability around the Aya x Undiz collaboration. This strategy launch press and influence allowed the capsule collection to be permanently established as a major fashion collaboration for the Next Z, reinforcing Undiz's image as a brand connected to the codes of music and pop culture.
Highlights:
This device transformed the Aya Nakamura Undiz capsule into real launch Lifestyle, at the intersection of trendy lingerie and pop culture influence.
