In an increasingly competitive gold buying and selling market, Comptoir National de l'Or needed to strengthen its visibility while distinguishing itself from players often perceived as interchangeable.
The challenge was not only to develop the network's brand awareness, but to establish expert discourse capable of enlightening French people on issues of wealth, inflation, inheritance, and purchasing power.
We have built a device that combines media relations, thought leadership, educational content, and awareness activations to make topics related to gold more accessible to the general public.
Installation of Laurent Schwartz, General Director of the National Gold Exchange, as spokesperson for the economic, wealth management, and general public media.
Regular appearances on BFM Business, especially in Everything for Investing, as well as in decryption formats dedicated to gold, inflation, and market mechanisms.
Educational content creation to support individuals with taxes, valuation, management, and the transfer of their jewelry and precious metals.
«The Golden Bean» Activation» on the occasion of Epiphany in order to create a strong moment of brand awareness that generates in-store traffic.
Production of a visual fund with AFP to enrich media topics and concretely illustrate speeches.
By combining expertise, teaching methods, and media visibility, the Comptoir National de l’Or has become a recognized source on issues related to gold and its role in the heritage of the French people.
Publications, among others, in Today in France, Le Parisien, Le Figaro, L’Express, Les Échos, Mieux Vivre, CNews, France 2, TF1, M6, BFMTV and RTL.
