Thuasne faced a paradox. A major player in medical devices in Europe, the company remained little known to the general public and opinion leaders.
The question was how to give national visibility to a century-old family mid-sized company without reducing it to its status as a health industry manufacturer.
We have built a corporate narrative around what sets Thuasne apart: a century-old family history, a long-term industrial vision, and an active role in the health challenges of tomorrow.
Editorialization of a platform for speech around transmission, medical innovation, Made in France, and health sovereignty.
Targeted interviews with economic media, industry representatives, and opinion leaders in order to convey a message with high added value.
Spokesperson Positioning on the topics of health sovereignty, the feminization of leadership, and the place of intermediate-sized enterprises (ETIs) in the French economy.
Highlighting Ms. Ducottet in major media debates related to industry, entrepreneurship, and health.
Expert content deployment around prevention, disability, medical innovation, and French industrial expertise.
By combining family history, innovation, and societal challenges, Thuasne has become a recognized player far beyond the medical device sector alone.
