Easy Cash already had a model based on the principles of the circular economy. All that remained was to have the scope of its commitments recognized beyond its historical second-hand business.
The challenge was not just to talk about responsible retail, but to demonstrate that these commitments translate concretely into stores, professions, and customer support.
We have built a device combining media relations, thought leadership, professional events, and expert content to give visibility to an approach already rooted in the company.
CEO Positioning as a spokesperson on circular economy, responsible retail, and commerce transformation topics.
Targeted media relations with key journalists and media through in-depth interviews, meetings, and public statements.
Participation in professional events dedicated to CSR, responsible marketing, and the commerce of tomorrow, to convey the brand's vision to industry stakeholders.
Co-creation of a webinar with CEC Nouvelle-Aquitaine to foster discussions around the challenges of business transformation.
Valuing concrete initiatives related to training, customer support, and in-store professions.
Digital activations and specialized podcasts to extend the reach of speeches to professional communities.
By linking commitments, on-the-ground actions, and public speaking, Easy Cash has strengthened the credibility of its message with the media and retail players.
